The Story

Jennie Doan, Founder, Leading Florist, and Wedding Planner of Love Life & Bloom, Inc. and Co-Founder/Co-Partner of LLB Florals LLC


A second-generation wedding florist & born-and-raised flower child who Love Life & Bloom.

"LB Flowers or Liz Flowers Bridal, may I help you?" This was me as an 8-year-old, answering the phone for my mom’s wedding floral business "Liz Bridal" back in the 80's. While other kids got to enjoy their childhood, we would visit the San Francisco Flower Market before sunrise, spend Friday nights making boutonnieres, washing buckets weekly, and setting up churches and banquet halls on the weekends with my little sister and dad. This caused me to vow to go to college, never own a business, & yearn to be in corporate for life.

After majoring in Business Administration of Finance at Cal State East Bay (formerly Cal State Hayward), exploring all jacks of the trade professions—Admin, HR, Accounting, Mortgage, then being an Esthetician—all while being a young mom, I thought I was content & set for life. After my cousin's wedding & planning my best friend's wedding, I literally woke up one morning to my true calling: I love life & bloomed! What ironically felt like chores the young me wanted no part of eventually became a destined part of who I am and I realized my passion was rooted in weddings & flowers—and I haven’t stopped smelling the flowers nor looked back since.

I live for the moments when I get to meet with my clients. I especially enjoy creating color palettes & tablescapes, touring venues & taking in the blank canvas and personality of a space to something that is reflective of our client's personality, style, & love story. We are always up for any challenge. We have turned nightmare venues into incredibly elegant locales (true story) and have even planned a wedding in a week when a venue canceled and closed down on us last-minute. Aggressive timelines seriously do not scare us.

Florals can make a subtle or big impact to any space and make a special celebration breathtaking and extra special. We are obsessed with elegant, timeless, organic, wild, airy, lush, and full florals, romantic boho, and many more. I am beyond grateful, honored, and fortunate to do what I love. I am always excited to listen to our couple's vision and try to design the custom pieces that bring their dream wedding to life. We take immense pride in how much our couples trust us because of the passion that we invest in our weddings, events, & florals as if it was our own.

Fun fact: my favorite flowers are pink king protea & hybrid delphinium, bougainvillea, and jasmine vines.

We are super excited to meet & help you celebrate what matters most with your loved ones!